Groupon Merchant Sales Cap Increase for iOS and Android

mobile design, tablet design, wireframing, interface layout, user experience

When a deal sells out (reaches the sales cap determined within their contract) Groupon loses merchants. These are typically the best merchants and deals. Currently the system notifies merchants they are close to selling out on web and through email. We estimate that we are missing a large number of merchants with the notification system currently in place. The addition of this feature to our mobile and tablet apps allows Groupon to keep more merchants active on the platform.

Sketches

Edit Sales Cap Flow

 The design was heavily shaped by the logic that already existed. A major factor in the design was supporting single option deals and multi option deals simultaneously within the same design. Additionally this feature needed to remain consistent across the web, iOS and Android platforms.

The ask included the ability to adjust the sales cap by percentage while also allowing for custom values to be inputted. Another benefit of the new design is we were able to maintain the same layout for our proposed A/B tests to only show percent or voucher number increase.

iPhone Single Option Designs

iPhone Multi Option Designs

Android Tablet Design

Via a slider the edit process allows any percentage or number of vouchers to be chosen but users can also choose to input their own value. The following prototype demonstrates the process for increasing the cap for a multi option deal allowing the user to deselect any option they don't wish to edit.

Results

The addition of the sales cap increase feature to the mobile app resulted in 3x our initial predictions! Our average increase rate for mobile is equal to those happening on web. Additionally, since releasing the feature on mobile our overall increase rate has increased by 6%.